Race 3 was a profitable venture even before the release, thanks to its humongous satellite and digital rights deal. This is how Salman Khan film did on day one of release.
Since last some years, the festival of Eid belongs to a Salman Khan film. This year too, the actor has a big release in Race 3, but the film may not open to as big numbers at the box office as it was expected initially. race 3 released on around 4200 cinemas in India.
The film, directed by Remo D’Souza, has seen the lukewarm response on Friday. In most of India, the festival of Eid is going to be celebrated on Saturday, so the film has to wait for one more day to welcome more footfall. As per a report in Bollywood Hungama, the occupancy for Race 3 on an opening day is close to 50% for the initial shows. This may dent the producers’ plan to have a Rs 30-35 crore opening day collection.
Earlier, film trade analysts were predicting a Rs 100 crore opening weekend for Race 3. Atul Mohan had said to the Hindustan Times, “At the end of the day, it’s the content that does the talking, but one thing is for sure that Race 3 is going to get a big opening”.
“I am expecting a Rs 100 crore plus figure in first three days. The opening day collection should be in the range of Rs 30-35 crore. After that, it will be all about content. Tiger Zinda Hai sustained the momentum even after the first weekend. Tube lights graph drastically came down after three days.”
Also starring Bobby Deol, Anil Kapoor, Jacqueline Fernandez, Daisy Shah and Saqib Saleem in important roles, Race 3 is about a feud within the family of notorious arms dealers.